Swiss Ambassador to Tanzania Highlights Importance of Human Touch in Journalism Amid Rising AI Influence
Swiss Ambassador Nicole Providoli
Arusha: Swiss Ambassador Nicole Providoli has reassured Tanzanian journalists that Artificial Intelligence (AI) will not take their jobs or replace their valuable work. During the World Press Freedom Day 2025 celebrations in Arusha, she recognized that AI is becoming more common in journalism, and she stressed that it cannot replicate the important human qualities that define real journalism, like critical thinking, ethical decision-making, and the pursuit of truth.
“Technology can help tell stories better, but cannot convey the deep themes of courage, integrity, or resilience. That’s the important role of journalists,” she said.
As journalists and media professionals gathered to discuss the future of news in our increasingly digital world, one key message emerged from the two-day event: While AI can work quickly and efficiently, it cannot replace the essence of journalism.
The event themed “The Impact of Artificial Intelligence on Press Freedom and Media,” included government officials, media experts, diplomats, civil society leaders, and tech professionals. They discussed the pros and cons of using AI in newsrooms, including how it might affect press freedom, misinformation, and the public’s trust in the media.
In her keynote speech, Ambassador Providoli strongly defended the role of human journalists, reminding everyone that while AI can produce text, it lacks the moral understanding and dedication to justice that real journalists bring to their work. “AI can create words, but only you can provide wisdom, seek justice, and stand up for the truth,” she remarked.
Her comments addressed growing concerns that AI might take over important journalism tasks. Rather than fearing this technology, she urged journalists to embrace it responsibly, as they hold on to their ethical values and human connection.
She acknowledged that AI has great potential to analyze large amounts of data, help in investigations, and translate languages. However, cautioned against its dangers, such as spreading false information, unethical issues, and diminishing the quality of editorial decisions. “The real question is not how AI will affect journalism, but how journalism and society will work with AI,” Providoli emphasized.
During the event, it was clear that journalists feel pressure to keep up with advancements in AI. Still, many participants highlighted that journalism is about more than just tools; it’s fundamentally about values, trust, and holding the public accountable.
The Swiss government, which has been supporting Tanzania’s media sector since 2008, reaffirmed its commitment through partnerships with local organizations and initiatives like Wajibika, which encourages community-centered journalism through innovative methods.